Jeep® Wrangler Earns Canadian Black Book Best Retained Value Award

Wrangler retained value in Toronto, ON

The Jeep® Wrangler is more than just one of the most easily recognizable vehicles in the world – it’s also one of the best at keeping its value. It’s no surprise that the Wrangler recently earned a Canadian Black Book Best Retained Value Award for the 12th year in a row.

The Best Retained Value Awards honours vehicles that have retained the greatest percentage of their original MSRP over the past four years. This program, which has been around for 14 years now, helps consumers decide what vehicles will hold their value better, reducing the total cost of ownership.

“We’re incredibly proud to again accept this award from Canadian Black Book for Best Retained Value,” said David Buckingham, President and CEO, FCA Canada. “Jeep® Wrangler resonates with consumers in both the new and pre-owned market like few other vehicles can, thanks to a unique combination of rugged good looks, unmatched capability, and the offer of open-air freedom.”

For 2021, the awards looked at cars and trucks in 23 categories with the Wrangler earning the top position in the Midsize Crossover/SUV category. It previously competed in the Compact Sport Utility category, but was realigned to this new one because the majority of Wranglers sold in Canada are the four-door model.

To acquire a high-value Jeep® Wrangler of your own, give us a call here at Downtown Chrysler Dodge Jeep® Ram in Toronto.

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